beauty in Des Moines
213 listed. 213 meet the license evidence bar. This category page is indexed.
Connecticut eLicense businesses. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Connecticut professional firms. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Florida architecture firms. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/architecture-and-interior-design/public-records/.
Delaware business licenses. Issuing source: Delaware Department of Finance, Division of Revenue. Official record: https://data.delaware.gov/d/5zy2-grhr.
Seattle business licenses. Issuing source: City of Seattle. Official record: https://data.seattle.gov/d/wnbq-64tb.
Iowa insurance producer and adjuster firms. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/668. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa licensed insurance companies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/667. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa preneed sellers. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/1106. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail pharmacies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/722. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa assisted living programs. Issuing source: Iowa Department of Health and Human Services. Official record: https://data.iowa.gov/catalog/dataset/562. Contains data from the Iowa Department of Health and Human Services, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail sales permit holders. Issuing source: Iowa Department of Revenue. Official record: https://data.iowa.gov/catalog/dataset/723. Contains data from the Iowa Department of Revenue, Tax Research Bureau, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
CMS healthcare facilities. Issuing source: Centers for Medicare & Medicaid Services. Official record: https://data.cms.gov/provider-data/about/program-overview.
Loaded ct, ca-child, ct-firm, fl-arch, fl-cpa, us-sam, de, co-liquor, co-denver, tx-hhsc, tx-hotel, tx-sales, la-business, sea-business, nyc-child, mke-liquor, bos-board, bos-food, dc-bbl, nola-business, mpls-liquor, balt-liquor, ct-nursing, ct-alsa, ct-pharmacy, ct-substance, ia-insurance, ia-insurer, ia-preneed, ia-pharmacy, ia-assisted, ia-sales, dc-abca, hfd-food, de-wastewater, de-asbestos, cms-facility, ct-child, ct-auto, co-child, de-child.
File rows: 1319262. Listed businesses: 623546. Rows not listed: 695716. As of: each business shows the file date. A license is not a ranking, and payment does not change a record.
- 515 CUTS, LLC; W. DES MOINES
License status: Active. License type: Retail sales permit 812111. License number: 305708429. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- A LITTLE ON THE SIDE LLC, GREAT CLIPS, GREAT CLIPS 0203
License status: Active. License type: Retail sales permit 812112. License number: 309901412. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- A LITTLE ON THE SIDE LLC, GREAT CLIPS, GREAT CLIPS 0204
License status: Active. License type: Retail sales permit 812112. License number: 309901512. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- A LITTLE ON THE SIDE LLC, GREAT CLIPS, GREAT CLIPS 0209
License status: Active. License type: Retail sales permit 812112. License number: 309902012. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- A LITTLE ON THE SIDE LLC, GREAT CLIPS, LEETOWN
License status: Active. License type: Retail sales permit 812112. License number: 300706437. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ALAYNA FOULKE; FOULKE, ALAYNA S; JOHN'S BARBERSHOP
License status: Active. License type: Retail sales permit 812111. License number: 307903712. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ALIVIA KAIN; KAIN, ALIVIA L; AVIVA SALON
License status: Active. License type: Retail sales permit 812112. License number: 304006510. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AMBIENCE BY ALLIE LLC
License status: Active. License type: Retail sales permit 812112. License number: 302106721. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AMBIENCE BY ALLIE LLC, ELEVEN CHERRY
License status: Active. License type: Retail sales permit 812112. License number: 302106821. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AMOS, CARLY; PURE RESTORE SPA
License status: Active. License type: Retail sales permit 812199. License number: 304001223. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ANDERSON, CARMEN E; WAXING BY CARMEN LLC
License status: Active. License type: Retail sales permit 812112. License number: 308402329. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ANDREINI, CHLOE G; JOHNS BARBER SHOP
License status: Active. License type: Retail sales permit 812112. License number: 300606137. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ANGELKAYKES
License status: Active. License type: Retail sales permit 812112. License number: 301404730. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- APTITUDE FELLOWSHIP CORP., PAUSE WEST DES MOINES
License status: Active. License type: Retail sales permit 812199. License number: 304602424. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ART OF NAILS LLC
License status: Active. License type: Retail sales permit 812112. License number: 177107681. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ARTISTRY HAIR LLC, HAIR STYLIST
License status: Active. License type: Retail sales permit 812112. License number: 308105325. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ARTISTRY HAIR LLC, HAIR STYLIST
License status: Active. License type: Retail sales permit 812112. License number: 308105225. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AURA NAILS LLC, BEBE NAILS SPA
License status: Active. License type: Retail sales permit 812113. License number: 308202424. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- B NAILS LLC, B NAILS
License status: Active. License type: Retail sales permit 812113. License number: 177127246. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARBER; SCISSORHANDS CUTS BARBERSHOP, LLC
License status: Active. License type: Retail sales permit 812111. License number: 306104324. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARBER; SCISSORHANDS CUTS BARBERSHOP, LLC; SCISSORHANDS CUTS
License status: Active. License type: Retail sales permit 812111. License number: 307302322. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARBER; SCISSORHANDS CUTS BARBERSHOP, LLC; SCISSORHANDS CUTS BARBER SHOP
License status: Active. License type: Retail sales permit 812111. License number: 307607926. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARBERIA & SALON DE BELLEZA LATINO LLC; OVIEDO GRANDE, EMYN A
License status: Active. License type: Retail sales permit 812112. License number: 308001825. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARBERIA & SALON DE BELLEZA LATINO LLC; OVIEDO GRANDE, EMYN A
License status: Active. License type: Retail sales permit 812112. License number: 308001925. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTY BY ARACELY LLC, BEAUTY BY ARACELY
License status: Active. License type: Retail sales permit 812112. License number: 308105427. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTY NAILS BY KARY LLC
License status: Active. License type: Retail sales permit 812199. License number: 303804725. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTY NAILS BY KARY LLC, BEAUTY NAILS
License status: Active. License type: Retail sales permit 812199. License number: 303804825. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BECKER BUNNING COLLECTIVE LLC, LUX HAIR
License status: Active. License type: Retail sales permit 812112. License number: 305100629. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEE YOU ESTHETICS LLC, THE WHIMSICAL PEONY
License status: Active. License type: Retail sales permit 812199. License number: 300206432. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BELLA'S RETAIL CO. L.L.C., BELLA'S RETAIL CO.
License status: Active. License type: Retail sales permit 812112. License number: 308903510. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BELLA'S RETAIL CO. L.L.C., BELLA'S RETAIL CO.
License status: Active. License type: Retail sales permit 812112. License number: 308903410. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BELLEZA PRINCESS XALAPA & BARB
License status: Active. License type: Retail sales permit 812112. License number: 177131221. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEUTIFUL LIONESS SALON & SPA LLC., HARISA J
License status: Active. License type: Retail sales permit 812112. License number: 300500521. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLENDZZ BARBERSHOP AND STUDIO APPRENTICESHIP LLC
License status: Active. License type: Retail sales permit 812111. License number: 307908313. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLENDZZ BARBERSHOP AND STUDIO APPRENTICESHIP LLC
License status: Active. License type: Retail sales permit 812111. License number: 307908413. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLESSED SALON, DES MOINES IA
License status: Active. License type: Retail sales permit 812112. License number: 300408626. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLISS NAILS & BAR LLC
License status: Active. License type: Retail sales permit 812113. License number: 177129132. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLISSFULLY WESTERN NAIL CO
License status: Active. License type: Retail sales permit 812113. License number: 300904934. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BMV LLC, TT NAILS
License status: Active. License type: Retail sales permit 812113. License number: 303404619. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BOMB FACE BEAUTY BAR LLC
License status: Active. License type: Retail sales permit 812112. License number: 300507739. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BRIES NAILS LLC, BRIE’S NAILS
License status: Active. License type: Retail sales permit 812113. License number: 309303114. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BRIGHT, MARLANA; LIVING WONDER BODYWORK
License status: Active. License type: Retail sales permit 812199. License number: 301901433. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BROVI CO, BROW ARTIST
License status: Active. License type: Retail sales permit 812112. License number: 304500712. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BROVI CO, BROW ARTIST, BROVI
License status: Active. License type: Retail sales permit 812112. License number: 304500912. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BROWN, AALIYAH; NAILS BY AALIYAH
License status: Active. License type: Retail sales permit 812113. License number: 302309138. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CAPELLI LB INC
License status: Active. License type: Retail sales permit 812112. License number: 177131280. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CHI & DUONG, FANTASY NAILS
License status: Active. License type: Retail sales permit 812113. License number: 305409721. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CHU HAIRSTYLING INC, CHU HAIRSTYLING
License status: Active. License type: Retail sales permit 812112. License number: 177088292. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CITRINE STYLES, LLC
License status: Active. License type: Retail sales permit 812112. License number: 304702224. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CLN ENTERPRISES BEAUTY LLC, CLN ENTERPRISES BEAUTY
License status: Active. License type: Retail sales permit 812112. License number: 306402016. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CLN ENTERPRISES BEAUTY LLC, CLN ENTERPRISES BEAUTY, HOME
License status: Active. License type: Retail sales permit 812112. License number: 306402116. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CLOUD CONTENTS INC, CLOUD CONTENTS, HULL STREET
License status: Active. License type: Retail sales permit 812199. License number: 309206310. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- COMPLETE HEALTH INITIATIVE
License status: Active. License type: Retail sales permit 812199. License number: 307108618. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CORALLYDIA LLC
License status: Active. License type: Retail sales permit 812112. License number: 306404916. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CORALLYDIA LLC, ELEVENCHERRY SALON
License status: Active. License type: Retail sales permit 812112. License number: 306405016. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CURATED HAIR STUDIO; MOORE, AMBER R
License status: Active. License type: Retail sales permit 812112. License number: 301706326. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CURATED HAIR STUDIO; MOORE, AMBER R
License status: Active. License type: Retail sales permit 812112. License number: 301706226. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- D S VUI VE LLC, TOP NAIL, D S VUI VE
License status: Active. License type: Retail sales permit 812113. License number: 304301223. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DOLLHOUSE LASH & BROW LLC
License status: Active. License type: Retail sales permit 812112. License number: 306909911. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DOLLHOUSE LASH & BROW LLC, SALON
License status: Active. License type: Retail sales permit 812112. License number: 306900112. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DRAGONFLY VENTURES LLC, TRUE NATURE SKIN+ENERGY, TRUE NATURE SKIN+ENERGY AT SACRED HEALTH
License status: Active. License type: Retail sales permit 812112. License number: 303303616. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DREA'S BARBER SHOP LLC
License status: Active. License type: Retail sales permit 812111. License number: 308406114. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DREA'S BARBER SHOP LLC, DREA'S BARBER SHOP
License status: Active. License type: Retail sales permit 812111. License number: 308406214. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DREAMERS BABERSHOP INC, DREAMERS ROOSEVELT BARBERSHOP
License status: Active. License type: Retail sales permit 812111. License number: 307706411. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DTA SALON INC, LV NAILS
License status: Active. License type: Retail sales permit 812113. License number: 177119258. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EL REY HAIR CUTS LLC
License status: Active. License type: Retail sales permit 812111. License number: 303506325. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EL REY HAIR CUTS LLC, EL REY
License status: Active. License type: Retail sales permit 812111. License number: 303506425. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELEVENCHERRY SALON INC
License status: Active. License type: Retail sales permit 812112. License number: 177129696. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELEVENCHERRY SALON INC
License status: Active. License type: Retail sales permit 812112. License number: 308408329. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELEVENCHERRY SALON INC, SALON BOUNCE LLC
License status: Active. License type: Retail sales permit 812112. License number: 308408429. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELSA NAILS LLC, GOLDEN NAILS
License status: Active. License type: Retail sales permit 812113. License number: 177132704. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EMILY NICHOLSON HAIR LLC
License status: Active. License type: Retail sales permit 812112. License number: 308703428. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ENHANCE YOUR BEAUTY LLC
License status: Active. License type: Retail sales permit 812112. License number: 304304211. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ENHANCE YOUR BEAUTY LLC
License status: Active. License type: Retail sales permit 812112. License number: 304304311. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ESTEEM ELECTROLOGY; EMMA MURRAY, LLC
License status: Active. License type: Retail sales permit 812199. License number: 306305825. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EXTENSIONS BY CARMELLA; HAMRE, CARMELLA
License status: Active. License type: Retail sales permit 812112. License number: 300803035. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EYEBROWS RE LLC; ECHEVERRIA, ROSA E
License status: Active. License type: Retail sales permit 812199. License number: 309208110. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EYEBROWS RE LLC; ECHEVERRIA, ROSA E
License status: Active. License type: Retail sales permit 812199. License number: 309208210. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FACIO, ABIGAYLE; THE RIND SPA
License status: Active. License type: Retail sales permit 812112. License number: 301500038. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FAIRY TALE BEAUTY BY JACKIE
License status: Active. License type: Retail sales permit 812113. License number: 306607024. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FERGS BY LUCY LLC
License status: Active. License type: Retail sales permit 812111. License number: 303101527. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FERGS BY LUCY LLC, FERGS BY LUCY
License status: Active. License type: Retail sales permit 812111. License number: 303101627. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FOXY NAILS AND TANNING; NGUYEN, MICHELLE; DES MOINES
License status: Active. License type: Retail sales permit 812113. License number: 307509014. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FUSION SKIN & BODY WELLNESS LLC
License status: Active. License type: Retail sales permit 812112. License number: 304103823. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FUSION SKIN & BODY WELLNESS LLC, FUSION SKIN & BODY WELLNESS
License status: Active. License type: Retail sales permit 812112. License number: 304103923. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GALLAGHER, MARY; MIRROR SALON
License status: Active. License type: Retail sales permit 812112. License number: 300001335. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GALLERY NAILS AND SPA LLC, GALLERY NAILS AND SPA
License status: Active. License type: Retail sales permit 812113. License number: 300402625. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GEBELEIN BEAUTY ENTERPRISES INC, DESIGN HAIRSTYLISTS, DESIGN HAIRSTYLIST
License status: Active. License type: Retail sales permit 812112. License number: 177091769. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GEORGIE SUSANNE HAIR CO INC
License status: Active. License type: Retail sales permit 812112. License number: 302206420. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GEORGIE SUSANNE HAIR CO INC, SALON
License status: Active. License type: Retail sales permit 812112. License number: 302206520. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GLAMOUROUS XO LLC; LOVAN DOAN, GINA
License status: Active. License type: Retail sales permit 812112. License number: 306901710. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GLOSSY LLC, GLOSSY BY RACHEL ELIZABETH, GLOSSY
License status: Active. License type: Retail sales permit 812112. License number: 305803220. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GOOD COMPANY BARBERING LLC
License status: Active. License type: Retail sales permit 812111. License number: 300708736. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GOOD COMPANY BARBERING LLC, GOOD COMPANY BARBERING
License status: Active. License type: Retail sales permit 812111. License number: 300708836. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GUTIERREZ, ANGELA; BROWED BY ANGELA
License status: Active. License type: Retail sales permit 812112. License number: 303306923. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAILEY'S HAIR ARTISTRY, R. MANE APOTHECARY & CBD
License status: Active. License type: Retail sales permit 812112. License number: 309708424. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY JESSICA AVALOS LLC, HAIR BY JESSICA AVALOS
License status: Active. License type: Retail sales permit 812112. License number: 304902225. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY ZOEY WILSON LLC, HAIR BY ZOEY WILSON
License status: Active. License type: Retail sales permit 812112. License number: 300206433. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIRBYMALAYA LLC, HAIRBY.MALAYA LLC, ROOTED SALON SUITES
License status: Active. License type: Retail sales permit 812112. License number: 302603430. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAMILTON, JADEN R; THE BEAUTY COLLECTIVE
License status: Active. License type: Retail sales permit 812113. License number: 300407332. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.