beauty in Iowa
3503 listed in this state. 3503 meet the license evidence bar. This category page is indexed.
Connecticut eLicense businesses. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Connecticut professional firms. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Florida architecture firms. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/architecture-and-interior-design/public-records/.
Florida CPA firms. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/certified-public-accounting/public-records/.
Florida contractor trades. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/construction-industry/public-records/.
Delaware business licenses. Issuing source: Delaware Department of Finance, Division of Revenue. Official record: https://data.delaware.gov/d/5zy2-grhr.
Seattle business licenses. Issuing source: City of Seattle. Official record: https://data.seattle.gov/d/wnbq-64tb.
Iowa insurance producer and adjuster firms. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/668. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa licensed insurance companies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/667. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa preneed sellers. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/1106. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail pharmacies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/722. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa assisted living programs. Issuing source: Iowa Department of Health and Human Services. Official record: https://data.iowa.gov/catalog/dataset/562. Contains data from the Iowa Department of Health and Human Services, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail sales permit holders. Issuing source: Iowa Department of Revenue. Official record: https://data.iowa.gov/catalog/dataset/723. Contains data from the Iowa Department of Revenue, Tax Research Bureau, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
CMS healthcare facilities. Issuing source: Centers for Medicare & Medicaid Services. Official record: https://data.cms.gov/provider-data/about/program-overview.
Loaded ct, ca-child, ct-firm, fl-arch, fl-cpa, fl-contractor, us-sam, de, co-liquor, co-denver, tx-hhsc, tx-hotel, tx-sales, la-business, sea-business, nyc-child, mke-liquor, bos-board, bos-food, dc-bbl, nola-business, mpls-liquor, balt-liquor, ct-nursing, ct-alsa, ct-pharmacy, ct-substance, ia-insurance, ia-insurer, ia-preneed, ia-pharmacy, ia-assisted, ia-sales, dc-abca, hfd-food, de-wastewater, de-asbestos, cms-facility, ct-child, ct-auto, co-child, de-child.
File rows: 1363237. Listed businesses: 667214. Rows not listed: 696023. As of: each business shows the file date. A license is not a ranking, and payment does not change a record.
- CLARK, ASHLEY R; DAUGHTERS BOUTIQUE & BEAUTY SALON
License status: Active. License type: Retail sales permit 812112. License number: 309805928. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- E-CLIPS LLC, E CLIPS
License status: Active. License type: Retail sales permit 812112. License number: 150012419. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GLOW UP BY ALLI LLC; KRIEGEL, ALLISON
License status: Active. License type: Retail sales permit 812112. License number: 308907219. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GLOW UP BY ALLI LLC; KRIEGEL, ALLISON; SPA
License status: Active. License type: Retail sales permit 812112. License number: 308907319. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HEADLINES HAIR & TAN CO, HEADLINES HAIR & TAN STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 150009141. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- JOCHIM INVESTMENTS LLC, SMART STYLE 19167
License status: Active. License type: Retail sales permit 812112. License number: 306600124. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LIBBY & CO. LLC, LUXE SALON AND SPA
License status: Active. License type: Retail sales permit 812112. License number: 304803129. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LIBBY & CO. LLC, LUXE SALON AND SPA
License status: Active. License type: Retail sales permit 812112. License number: 301809330. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LOCKS SMITH INC
License status: Active. License type: Retail sales permit 812112. License number: 000000399. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LOCKS SMITH INC
License status: Active. License type: Retail sales permit 812112. License number: 150009779. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LOCKS SMITH INC, WEST SIDE GYM
License status: Active. License type: Retail sales permit 812112. License number: 150012905. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PROFILES HAIRSTYLING INC
License status: Active. License type: Retail sales permit 812112. License number: 150011922. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- S AND N DANKS CORP, HALO SALON & SPA
License status: Active. License type: Retail sales permit 812112. License number: 150013412. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SCHURING, BAYLIE C; DAUGHTERS BOUTIQUE COLOR BAR AND BEAUTY SALON
License status: Active. License type: Retail sales permit 812112. License number: 302100629. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE WAX BAR; WRIGHT, DENAE
License status: Active. License type: Retail sales permit 812112. License number: 300708521. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE WAX BAR; WRIGHT, DENAE; SALON
License status: Active. License type: Retail sales permit 812112. License number: 300708621. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THIS IS IT INC, GREAT CLIPS
License status: Active. License type: Retail sales permit 812112. License number: 150012408. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TIMELESS BEAUTY 31. LLC
License status: Active. License type: Retail sales permit 812112. License number: 309607725. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TIMELESS BEAUTY 31. LLC, ALEYA SALON SUITES & DAY SPA
License status: Active. License type: Retail sales permit 812112. License number: 309607825. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TIPS & TOES NAIL SALON LLC
License status: Active. License type: Retail sales permit 812113. License number: 150013250. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TRENZ INC
License status: Active. License type: Retail sales permit 812112. License number: 150012225. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- VAN DONSELAAR, TRISHA L; LUXE SALON
License status: Active. License type: Retail sales permit 812112. License number: 302505639. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KNIPFER, LACI L; LUXE BEAUTY BY LACI
License status: Active. License type: Retail sales permit 812199. License number: 307404028. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ABIGAIL OAKS; OAKS, ABIGAIL S; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 306705627. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ALLYSON VOTROUBEK; RODRIGUEZ, ALLYSON A; HARTWOOD SALON
License status: Active. License type: Retail sales permit 812112. License number: 305808314. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BERNHARD, MEGAN; RADIANT ROAD SPRAY TANS
License status: Active. License type: Retail sales permit 812199. License number: 308903024. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLACKWOLF, HAVEN S; ALTER HAUS OF HUE
License status: Active. License type: Retail sales permit 812112. License number: 307508723. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CAMPBELL, EMILY J; SALON IVY ROSE
License status: Active. License type: Retail sales permit 812112. License number: 304403627. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DUDGEON, JULIA L; SUEDE SALON & EXTENSION LOUNGE
License status: Active. License type: Retail sales permit 812112. License number: 309804522. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ERIN BRAMBLE; BRAMBLE, ERIN A; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 306900113. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ESSENTIAL.SALON LLC., CARISSA WARNER
License status: Active. License type: Retail sales permit 812112. License number: 306901423. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ESSENTIAL.SALON LLC., CARISSA WARNER
License status: Active. License type: Retail sales permit 812112. License number: 306901523. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EXODUS SALON LLC, LIBERTY WAY
License status: Active. License type: Retail sales permit 812112. License number: 306902226. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HABA SALON INC, HARTWOOD SALON
License status: Active. License type: Retail sales permit 812112. License number: 152026313. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY TESS BROYLES; BROYLES, TESS R; SUEDE SALON & EXTENSION LOUNGE
License status: Active. License type: Retail sales permit 812112. License number: 309400423. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HUNTER, KENNEDY S; MASSAGE IOWA
License status: Active. License type: Retail sales permit 812112. License number: 305508124. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- IVY DANNYLACE LLC, IVY SALON AND SPA
License status: Active. License type: Retail sales permit 812112. License number: 304703412. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- IZF STUDIOS LLC, GENNESTHETICS
License status: Active. License type: Retail sales permit 812112. License number: 300108432. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KINDRED COLLECTIVE BOUTIQUE + SALON LLC, KINDRED COLLECTIVE BOUTIQUE + SALON, KINDRED COLLECTIVE BOUTI + SALON
License status: Active. License type: Retail sales permit 812112. License number: 300903433. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KIRCHER, MADYLIN A; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 309203924. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LEYMASTER GROUP LLC, COST CUTTERS
License status: Active. License type: Retail sales permit 812112. License number: 302302438. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MIRANDA KNAUSS; KNAUSS, MIRANDA S; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 307103311. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MWANDJALULU, ANGELANI GLORIA; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 304300126. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NAIL ART INC, NAIL ART
License status: Active. License type: Retail sales permit 812113. License number: 152025691. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NAJARUAY KANE, WILAILAK; NAJA'S NAILS & SPA
License status: Active. License type: Retail sales permit 812113. License number: 302901124. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PARKER, LINDSAY N; 965 SALON & SPA
License status: Active. License type: Retail sales permit 812112. License number: 308803023. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PETERSON, IVY L; SUGAR SALON
License status: Active. License type: Retail sales permit 812112. License number: 304101120. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SALON LUXE LLC
License status: Active. License type: Retail sales permit 812112. License number: 304100610. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SALON LUXE LLC, FLIP SALON & SPA
License status: Active. License type: Retail sales permit 812112. License number: 304100710. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SCHREIBER, JODIE L; STUDIO 5
License status: Active. License type: Retail sales permit 812112. License number: 304305328. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SELF CARE BY CHRISTINE; ROBBINS, CHRISTINE M
License status: Active. License type: Retail sales permit 812113. License number: 309207516. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SELF CARE BY CHRISTINE; ROBBINS, CHRISTINE M; NATURES GARDEN BY CHRISTINE
License status: Active. License type: Retail sales permit 812113. License number: 152024706. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SHAVE AND A HAIRCUT LLC, HAWKEYE BARBERS
License status: Active. License type: Retail sales permit 812112. License number: 302804821. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SKY NAILS LIBERTY LLC, SKY NAILS LIBERRTY
License status: Active. License type: Retail sales permit 812199. License number: 306300229. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SKY NAILS LIBERTY LLC, SKY NAILS LIBERRTY, SKY NAILS LIBERTY
License status: Active. License type: Retail sales permit 812199. License number: 306300329. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SUGAR & SKY
License status: Active. License type: Retail sales permit 812112. License number: 303103828. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- T NAILS SALON LLC
License status: Active. License type: Retail sales permit 812113. License number: 309402113. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- T NAILS SALON LLC, T NAILS SALON
License status: Active. License type: Retail sales permit 812113. License number: 309402213. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE SKIN STUDIO; REVIVE ESTHETICS, LLC; REVIVE ESTHETICS
License status: Active. License type: Retail sales permit 812112. License number: 302404023. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TONE SALON; WILKINS-SENSENEY, EMMA
License status: Active. License type: Retail sales permit 812112. License number: 306600026. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TONE SALON; WILKINS-SENSENEY, EMMA
License status: Active. License type: Retail sales permit 812112. License number: 306600126. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- VIBRANT GLOW STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 300406536. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTIFUL REFLECTIONS LLC, BEAUTIFUL REFLECTIONS SALON
License status: Active. License type: Retail sales permit 812112. License number: 191011478. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CNHN, CECE NAILS AND SPA
License status: Active. License type: Retail sales permit 812113. License number: 306303321. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- CNHN, CECE NAILS AND SPA, POLK CITY
License status: Active. License type: Retail sales permit 812113. License number: 306303421. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELIORA LLC
License status: Active. License type: Retail sales permit 812112. License number: 302300623. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GOLDEN BEAUTY LLC, YOUNG & CO
License status: Active. License type: Retail sales permit 812112. License number: 191012312. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KNAILS INC, REGAL NAIL
License status: Active. License type: Retail sales permit 812113. License number: 302905427. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LIBBY HEINZ HAIR LLC; HEINZ, ELIZABETH M
License status: Active. License type: Retail sales permit 812112. License number: 306401017. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MCGEE, ASHLEY Y; SUNSET SALON
License status: Active. License type: Retail sales permit 812199. License number: 301800027. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MEREDITH HART HAIR LLC
License status: Active. License type: Retail sales permit 812112. License number: 305109318. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MODERN NAILS AND SPA
License status: Active. License type: Retail sales permit 812113. License number: 304706921. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ROACH, GARRET T; ROACH CUTS LLC
License status: Active. License type: Retail sales permit 812111. License number: 308005626. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SCI HOLDINGS INC, SUPERCUTS, NORWALK
License status: Active. License type: Retail sales permit 812112. License number: 300205128. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE BEAUTY OPERATOR
License status: Active. License type: Retail sales permit 812112. License number: 191010991. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TOTALLY YOU SALON INC
License status: Active. License type: Retail sales permit 812112. License number: 191009688. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TRAN AND NGUYEN LLC, 4 SEASONS NAILS
License status: Active. License type: Retail sales permit 812113. License number: 191011801. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- WARNER, ALICIA; AW SALON
License status: Active. License type: Retail sales permit 812112. License number: 302308534. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AUBRY HAYDENS HAIR CO LLC
License status: Active. License type: Retail sales permit 812112. License number: 302503020. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BROOKE RENEE HAIR; PETRZELKA, BROOKE
License status: Active. License type: Retail sales permit 812112. License number: 305207418. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BRONZE AND BARE
License status: Active. License type: Retail sales permit 812112. License number: 307009624. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- WILDFLOWER NAIL CO.
License status: Active. License type: Retail sales permit 812113. License number: 308709227. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- WILDFLOWER NAIL CO.
License status: Active. License type: Retail sales permit 812113. License number: 308709327. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- A CRUCIAL BODY ARTS LLC, TATTOO PARLOR
License status: Active. License type: Retail sales permit 812199. License number: 308903417. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ESTHETICIAN; LUSCIOUS ESTHETICS BY KENDRA, INC.; LUSCIOUS ESTHETICS BY KENDRA
License status: Active. License type: Retail sales permit 812112. License number: 309806820. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIRLINES INC
License status: Active. License type: Retail sales permit 812112. License number: 133008274. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KISNER, TARA; THE KOKOMO
License status: Active. License type: Retail sales permit 812112. License number: 309902717. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MUSTARD, GRACIE; GRACEFUL ESTHETICS, LLC
License status: Active. License type: Retail sales permit 812112. License number: 309104027. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PURPLE THISTLE TATTOO LLC, THE PURPLE THISTLE TATTOO AND PIERCING
License status: Active. License type: Retail sales permit 812199. License number: 309008019. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PURPLE THISTLE TATTOO LLC, THE PURPLE THISTLE TATTOO AND PIERCING
License status: Active. License type: Retail sales permit 812199. License number: 309008119. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TIPSY NAIL SPA; NGUYEN, THUY
License status: Active. License type: Retail sales permit 812112. License number: 304108829. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TIPSY NAIL SPA; NGUYEN, THUY
License status: Active. License type: Retail sales permit 812112. License number: 304108929. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR WITH FLAIR; FUNK, DRYDEN
License status: Active. License type: Retail sales permit 812112. License number: 304508316. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- REFINED BEAUTY BY SYRIANA; WAGNER, SYRIANA L
License status: Active. License type: Retail sales permit 812112. License number: 300009237. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- REFINED BEAUTY BY SYRIANA; WAGNER, SYRIANA L
License status: Active. License type: Retail sales permit 812112. License number: 300009337. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EUPHORIA SALON
License status: Active. License type: Retail sales permit 812112. License number: 307808819. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MARIS, ISABEL; SALON
License status: Active. License type: Retail sales permit 812112. License number: 307109716. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DUONG, TAM PHUONG; BEAUTY LAND SPA O.C
License status: Active. License type: Retail sales permit 812112. License number: 304400623. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY MYRA; BOMGAARS, MYRA
License status: Active. License type: Retail sales permit 812112. License number: 304503811. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY MYRA; BOMGAARS, MYRA
License status: Active. License type: Retail sales permit 812112. License number: 304503711. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.