beauty in Iowa
3503 listed in this state. 3503 meet the license evidence bar. This category page is indexed.
Connecticut eLicense businesses. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Connecticut professional firms. Issuing source: Connecticut Department of Consumer Protection. Official record: https://data.ct.gov/d/ngch-56tr.
Florida architecture firms. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/architecture-and-interior-design/public-records/.
Florida CPA firms. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/certified-public-accounting/public-records/.
Florida contractor trades. Issuing source: Florida Department of Business and Professional Regulation. Official record: https://www2.myfloridalicense.com/construction-industry/public-records/.
Delaware business licenses. Issuing source: Delaware Department of Finance, Division of Revenue. Official record: https://data.delaware.gov/d/5zy2-grhr.
Seattle business licenses. Issuing source: City of Seattle. Official record: https://data.seattle.gov/d/wnbq-64tb.
Iowa insurance producer and adjuster firms. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/668. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa licensed insurance companies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/667. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa preneed sellers. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/1106. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail pharmacies. Issuing source: Iowa Insurance Division. Official record: https://data.iowa.gov/catalog/dataset/722. Contains data from the Iowa Insurance Division, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa assisted living programs. Issuing source: Iowa Department of Health and Human Services. Official record: https://data.iowa.gov/catalog/dataset/562. Contains data from the Iowa Department of Health and Human Services, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
Iowa retail sales permit holders. Issuing source: Iowa Department of Revenue. Official record: https://data.iowa.gov/catalog/dataset/723. Contains data from the Iowa Department of Revenue, Tax Research Bureau, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
CMS healthcare facilities. Issuing source: Centers for Medicare & Medicaid Services. Official record: https://data.cms.gov/provider-data/about/program-overview.
Loaded ct, ca-child, ct-firm, fl-arch, fl-cpa, fl-contractor, us-sam, de, co-liquor, co-denver, tx-hhsc, tx-hotel, tx-sales, la-business, sea-business, nyc-child, mke-liquor, bos-board, bos-food, dc-bbl, nola-business, mpls-liquor, balt-liquor, ct-nursing, ct-alsa, ct-pharmacy, ct-substance, ia-insurance, ia-insurer, ia-preneed, ia-pharmacy, ia-assisted, ia-sales, dc-abca, hfd-food, de-wastewater, de-asbestos, cms-facility, ct-child, ct-auto, co-child, de-child.
File rows: 1363237. Listed businesses: 667214. Rows not listed: 696023. As of: each business shows the file date. A license is not a ranking, and payment does not change a record.
- PLUSH SALON, PLUSH SALON LLC
License status: Active. License type: Retail sales permit 812112. License number: 110007892. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SENTS, PAIGE A; PAIGES SKIN STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 307808029. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE B HIVE SALON, LLC
License status: Active. License type: Retail sales permit 812112. License number: 301502426. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE B HIVE SALON, LLC
License status: Active. License type: Retail sales permit 812112. License number: 301502326. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THOMSEN, MATTISON; BOHO BODY AND HAIR
License status: Active. License type: Retail sales permit 812112. License number: 306301620. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- VAWTER, MORGAN; COLOR DIVINE SALON & SPA
License status: Active. License type: Retail sales permit 812112. License number: 308103711. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BOSS BABE PERMANET MAKEUP LLC
License status: Active. License type: Retail sales permit 812199. License number: 302608024. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- COPPER FRINGE BEAUTY CO, COPPER + BEAUTY SALON
License status: Active. License type: Retail sales permit 812112. License number: 191012076. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- DAVIS, DEBRA; DEBRA'S SALON
License status: Active. License type: Retail sales permit 812112. License number: 306405825. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FFC BEAUTY LLC
License status: Active. License type: Retail sales permit 812199. License number: 309505919. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FFC BEAUTY LLC
License status: Active. License type: Retail sales permit 812199. License number: 309505819. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR BY CASSIE ROSE; GOODHUE, CASSANDRA; HAIR MD
License status: Active. License type: Retail sales permit 812112. License number: 307306823. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HORIZON NAILS LLC; LE, CANH X
License status: Active. License type: Retail sales permit 812113. License number: 303603118. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- JOCHIM INVESTMENTS LLC, SMART STYLE 19151
License status: Active. License type: Retail sales permit 812112. License number: 306605624. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- JOHNSON, RACHEL; INDIE SKIN STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 301308821. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MCGLUMPHRY, JORDAN; THE BRONZERY
License status: Active. License type: Retail sales permit 812199. License number: 302709723. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NEW LIFE INSURANCE LLC, DA-VI NAILS # 1491
License status: Active. License type: Retail sales permit 812113. License number: 304400220. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NEW LIFE INSURANCE LLC, DA-VI NAILS # 1491, DA-VI NAILS #1491
License status: Active. License type: Retail sales permit 812113. License number: 304400320. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- QNAILS
License status: Active. License type: Retail sales permit 812113. License number: 307309126. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE RESTED SOLE LLC
License status: Active. License type: Retail sales permit 812199. License number: 300603934. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE RESTED SOLE LLC, THE RESTED SOLE
License status: Active. License type: Retail sales permit 812199. License number: 300604034. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THIS IS IT INC, GREAT CLIPS
License status: Active. License type: Retail sales permit 812112. License number: 191010612. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- VALARIE J TIMM; TIMM, VALARIE J; HOME
License status: Active. License type: Retail sales permit 812112. License number: 309403514. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BARE ATELIER BY KENDRA, LLC
License status: Active. License type: Retail sales permit 812199. License number: 302009339. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ADRIANAS SALON AND BOUTIQUE, ADRIANAS SALON & BOUTIQUE
License status: Active. License type: Retail sales permit 812112. License number: 152025094. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ALICE & ARBOR, LLC; SOBASKI, LINDSAY
License status: Active. License type: Retail sales permit 812112. License number: 305806914. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ALICE & ARBOR, LLC; SOBASKI, LINDSAY; ALICE & ARBOR
License status: Active. License type: Retail sales permit 812112. License number: 305807014. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AMANDA PACHA HAIR ARTISTRY; PACHA, AMANDA
License status: Active. License type: Retail sales permit 812112. License number: 303800516. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- AMANDA PACHA HAIR ARTISTRY; PACHA, AMANDA; ALICE + ARBOR
License status: Active. License type: Retail sales permit 812112. License number: 303800616. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTIFUL MAKE UP LLC; SZULC, IRIS Y
License status: Active. License type: Retail sales permit 812112. License number: 307508219. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BEAUTIFUL MAKE UP LLC; SZULC, IRIS Y; 71 PRIMROSE
License status: Active. License type: Retail sales permit 812112. License number: 307508319. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BIOHACKINGELITE.COM; HAGGERTY, MICHAEL C; 7 SOUTH
License status: Active. License type: Retail sales permit 812199. License number: 302402034. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- COSMETOLOGIST; HAHN, CALLIE G; SALON LA DI DA
License status: Active. License type: Retail sales permit 812112. License number: 303309715. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- COUNTRY CONNECTION HAIR DEISGN
License status: Active. License type: Retail sales permit 812112. License number: 152010133. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- EVANS, KERA L; TULA WELLNESS STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 301608923. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- FULLER-MCBRIDE, KYNDALL; BEAUTY BY KYNDALL
License status: Active. License type: Retail sales permit 812112. License number: 302108438. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GALAXY NAILS LLC
License status: Active. License type: Retail sales permit 812113. License number: 152025887. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GOLDEN SALON & CO. LLC
License status: Active. License type: Retail sales permit 812112. License number: 302603738. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GROOVY KATZ INC
License status: Active. License type: Retail sales permit 812112. License number: 152025703. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- GYPSY & THE ROSE CO. LLC, GYPSY ROSE SALON
License status: Active. License type: Retail sales permit 812112. License number: 152026431. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HABA SALON INC
License status: Active. License type: Retail sales permit 812112. License number: 308901111. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HEALD, CRYSTAL B; HONEYBEE HAIR PARLOR
License status: Active. License type: Retail sales permit 812112. License number: 306205829. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- JENNISSEN, LYDIA S; 755 S GILBERT ST IOWA CITY, IA 52240
License status: Active. License type: Retail sales permit 812112. License number: 305504020. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- JODI CONNOLLY SALON INC, BUZZ
License status: Active. License type: Retail sales permit 812112. License number: 152017613. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KALESHNA KASHYA LLC, DIVINE EYEBROW THREADING, EYEBROW THREADING
License status: Active. License type: Retail sales permit 812199. License number: 307600221. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- KARA HAUENSTEIN LLC, IOWA CITY SALON
License status: Active. License type: Retail sales permit 812112. License number: 300007329. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LA HAIR INC
License status: Active. License type: Retail sales permit 812112. License number: 152027300. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LAMONA ROSE ESTHETICS LLC, LAMONA ROSE ESTHETICS
License status: Active. License type: Retail sales permit 812199. License number: 309903819. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LATISHA K BEAUTY; KNIGHT, LATISHA M; HONEYBEE
License status: Active. License type: Retail sales permit 812112. License number: 300208721. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LEYMASTER GROUP LLC, COST CUTTERS
License status: Active. License type: Retail sales permit 812112. License number: 302301938. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- LOCK, TARRA B; SALON LA DI DA
License status: Active. License type: Retail sales permit 812112. License number: 307403521. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MANE BY MAYSON; MANE BY MAYSON, LLC
License status: Active. License type: Retail sales permit 812112. License number: 309306616. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MARGARET ANNE ESTHETICS LLC
License status: Active. License type: Retail sales permit 812112. License number: 304902127. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MC'S DESIGN TEAM INC, WAVE LENGTH THE
License status: Active. License type: Retail sales permit 812111. License number: 152017521. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MINT SALON & BARBERING, MINT SALON + BARBERING
License status: Active. License type: Retail sales permit 812111. License number: 152026785. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MSKRADIOLOGY.ORG PLLC
License status: Active. License type: Retail sales permit 812199. License number: 305203715. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MSKRADIOLOGY.ORG PLLC, U.S. BODYCONTOUR
License status: Active. License type: Retail sales permit 812199. License number: 305207915. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NGO, THI; NAIL SALON
License status: Active. License type: Retail sales permit 812113. License number: 302204024. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NGUYEN, DANG TIEN; GRACE NAILS IOWA CITY
License status: Active. License type: Retail sales permit 812113. License number: 308005521. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- NOVA SALON LLC
License status: Active. License type: Retail sales permit 812112. License number: 152025229. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PARKER, SAMANTHA; AVENSON SALON AND BOUTIQUE
License status: Active. License type: Retail sales permit 812112. License number: 303009523. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PHELAN HOSTETLER; HOSTETLER, PHELAN; HABA SALON
License status: Active. License type: Retail sales permit 812112. License number: 305005824. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PRETTY NAILS AND SPA LLC, PRETTY NAILS
License status: Active. License type: Retail sales permit 812113. License number: 305009816. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- PRETTY NAILS AND SPA LLC, PRETTY NAILS, PRETTY NAILS AND SPA
License status: Active. License type: Retail sales permit 812113. License number: 305009916. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- QUINN KARSTENS; KARSTENS, QUINN E; STANS BARBER STYLIST
License status: Active. License type: Retail sales permit 812111. License number: 305103529. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- RAMIREZ, JENYFER; 01
License status: Active. License type: Retail sales permit 812199. License number: 300001137. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ROBBINS, GLORIA; GLOW BY GLO
License status: Active. License type: Retail sales permit 812112. License number: 303509328. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- RUMOURS SALON INC
License status: Active. License type: Retail sales permit 812112. License number: 152017431. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SALON LA DI DA LLC
License status: Active. License type: Retail sales permit 812112. License number: 152020686. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SECRET NAILS IOWA CITY LLC, SECRET NAILS
License status: Active. License type: Retail sales permit 812113. License number: 304901620. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SECRET NAILS IOWA CITY LLC, SECRET NAILS, SECRET NAILS IOWA CITY
License status: Active. License type: Retail sales permit 812113. License number: 304901720. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SHARPNESS INC, GREAT CLIPS
License status: Active. License type: Retail sales permit 812112. License number: 152022783. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SHAVE AND A HAIRCUT LLC, HAWKEYE BARBERS, IOWA CITY
License status: Active. License type: Retail sales permit 812112. License number: 302804921. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SKIN SYSTEMS INC
License status: Active. License type: Retail sales permit 812112. License number: 152022653. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SMITH, RACHEL E; FRESH FEEL FADE SALON AND SPA
License status: Active. License type: Retail sales permit 812112. License number: 304006915. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SOFRANKO, ELIZABETH E; HONEYBEE HAIR PARLOR
License status: Active. License type: Retail sales permit 812112. License number: 307004410. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- STRIKING LOOKS BY DANA; LUEBBERS, DANA R
License status: Active. License type: Retail sales permit 812112. License number: 306508514. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- STRIKING LOOKS BY DANA; LUEBBERS, DANA R; SHEAR MADNESS
License status: Active. License type: Retail sales permit 812112. License number: 306508614. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SUGAR & SKY
License status: Active. License type: Retail sales permit 812112. License number: 303103928. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE ROSE ROOM; MILES, JESSICA
License status: Active. License type: Retail sales permit 812112. License number: 303105019. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE ROSE ROOM; MILES, JESSICA; CORALVILLE
License status: Active. License type: Retail sales permit 812112. License number: 303105219. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THOMPSON & CO LLC
License status: Active. License type: Retail sales permit 812112. License number: 152024421. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TRU BLENDS LLC, TRU BLENDS GROOMING LOUNGE
License status: Active. License type: Retail sales permit 812111. License number: 300904128. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TRU BLENDS LLC, TRU BLENDS GROOMING LOUNGE
License status: Active. License type: Retail sales permit 812111. License number: 300904028. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TWI OF IOWA CITY LLC, SUN TAN CITY, IOWA CITY
License status: Active. License type: Retail sales permit 812199. License number: 309306325. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- V'S NAIL STUDIO INC
License status: Active. License type: Retail sales permit 812113. License number: 306905913. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- WHITE HOUSE SALON LLC
License status: Active. License type: Retail sales permit 812112. License number: 152026818. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ZEN SALON & SPA INC
License status: Active. License type: Retail sales permit 812112. License number: 152017360. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SMITH, CHEYENNE; SALON
License status: Active. License type: Retail sales permit 812113. License number: 308806222. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- MASSAGE BY ELLA; MALONE, ELLA
License status: Active. License type: Retail sales permit 812199. License number: 307501718. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- ELEVEN & CO. LLC., PURE SERENITY MASSAGE
License status: Active. License type: Retail sales permit 812199. License number: 309906723. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- SKIN SERENITY, NAIL SALON 319
License status: Active. License type: Retail sales permit 812112. License number: 306506520. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TESSA'S NAILS; SCHOTT, TESSA E; NAIL STUDIO 319
License status: Active. License type: Retail sales permit 812113. License number: 303805018. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- THE UNCONVENTIONAL JOY COMPANY, LLC; DAVIS, KATY; W 3RD STREET
License status: Active. License type: Retail sales permit 812199. License number: 308208319. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- HAIR WITH FLAIR; FUNK, DRYDEN; HEAD MASTERS
License status: Active. License type: Retail sales permit 812112. License number: 304508416. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- OHM & WHITVER PTRS, KJ'S PARTNERSHIP
License status: Active. License type: Retail sales permit 812112. License number: 137004788. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- WEARMOUTH, KELSIE M; THE STUDIO
License status: Active. License type: Retail sales permit 812112. License number: 307005525. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLAZE THE SPA; GAFFEY, ELIZABETH
License status: Active. License type: Retail sales permit 812199. License number: 305207013. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- BLAZE THE SPA; GAFFEY, ELIZABETH
License status: Active. License type: Retail sales permit 812199. License number: 305206813. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.
- TAYLOR RENAE LLC, TANNED BY TAYLOR
License status: Active. License type: Retail sales permit 812199. License number: 304709721. As of: 2026-10-28.
Service category: beauty. This is the normalized service-category field.